So, what are the these latest news I 've been hearing about, that stellantis are planning to characterize DS as a “special brand” (chic) and to fold back into citroën (same also for Alfa Romeo and fiat)? What does that even mean in practice? How do you think this will end up?
Almost everyone I speak to when chatting about cars always class the DS as a Citroën.
I dont even bother correcting them anymore.
Soon you won’t have to deny it, because after 12 years, DS is returning under the Citroën umbrella.
Could be a good thing perhaps ?
The problem is changing peoples mindset.