DS unveiled the updated DS 3 compact SUV, which drops CROSSBACK name, while gaining modern styling cues, a new infotainment system, and a revised powertrain lineup. More importantly, the fully electric DS 3 E-Tense brings increased power and range figures.
Visual changes are focused on the front bumper, with the DS 3 gaining the signature “DS Wings” LED DRLs, a feature introduced by the DS 4 and adapted to the facelifted DS 7. Other changes at the front include the more modern and standard LED headlight graphics (optional DS Matrix LED Vision), the slightly revised grille with less chrome around it, and the sharper aerofoils highlighting the bumper intakes. At the back, the only change is the new lacquered black strip around the taillights.
The profile looks identical, with the exception of new wheel designs measuring 17 inches or 18 inches in diameter. The color palette has also been revised with the addition of two new colors – Diva Red, and Lacquered Grey, joining the Crystal Pearl, Platinum Grey, Artense Grey, Perla Nera Black, and Polar White shades. All of them can be combined with Perla Black or Carat Grey roof, for those who want a bi-tone look.
Inside, changes are focused on the new DS IRIS infotainment, with twelve square widgets in the 10.3-inch touchscreen, wireless smartphone mirroring, and advanced voice recognition supporting no less than 40 languages. The new display is combined with a configurable 7-inch digital instrument cluster and head-up display. From the MyDS app, the owner gets remote control features. The optional 515 Watt Focal Electra sound system has twelve speakers including a subwoofer and TNF tweeters, for a premium audio experience.
DS designers added a new steering wheel with a different setup for the integrated controls. Depending on the variant, the upholstery options include Silicium Grey Peruzzi Cloth, Alcantara, Basalt Black grained leather, Pebble Grey, or Basalt Black Nappa leather, while the front seats can be heated, electric, and massaging.
Standard safety kit includes the Lane Keeping Assist, Traffic Sign Recognition, and Active Safety Brake, while optional features like the Visio Park 2 (360-degree camera), the Extended Traffic Sign Recognition, and the DS Drive Assist (combining the adaptive cruise control and lane keeping assist) contribute to level 2 autonomy.
DS opted for a simplified trim structure similar to the larger DS 7, including the entry-level Bastille, the sporty Performance Line and Performance Line+, the mid-spec Rivoli, and the flagship Opera. The company will start taking orders in France starting on September 27. Pricing starts from €30,100 ($29,091) for the petrol, from €34,700 ($33,535) for the diesel, and from €41,700 ($40,300) for the E-Tense. The SUV will be produced at the Poissy plant in Paris, France.